As global demand for replacement batteries surges 23% YoY (Q2 2023, Counterpoint Research), consumers face a critical choice: OEM-certified power packs or third-party alternatives. But when your drone crashes mid-flight or your laptop dies during a presentation, does the warranty actually deliver what it promises?
Did you know 68% of consumers consider warranty period length a decisive factor when purchasing electronics? Yet manufacturers often treat coverage durations as compliance checkboxes rather than strategic tools. Why does this disconnect persist in our era of hyper-competitive markets?
When purchasing electronics or appliances, 63% of shoppers hesitate at checkout facing warranty vs no-warranty options. Does paying extra 15-20% upfront actually deliver value, or is it just psychological reassurance? A 2023 Statista study reveals 41% of extended warranties go unused, yet manufacturers report 22% higher customer retention with comprehensive coverage plans.
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Brand promise worry-free after-sales service