Did you know 67% of global electricity generation goes unused due to inefficient demand-supply matching? As demand response energy savings emerge as a $65.1 billion market (Navigant Research, 2023), why do utilities still struggle to balance grid stability with consumer needs? The answer lies in outdated infrastructure meeting 21st-century energy demands.
As global electricity prices fluctuate 300% more violently than pre-pandemic levels, heavy industry demand response has emerged as a make-or-break competency. Did you know aluminum smelters alone account for 7% of worldwide industrial power consumption? Yet shockingly, only 12% of these facilities currently participate in demand-side management programs.
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